Kaws collabo and I still remember that I nearly bought the right shirt at colette in Paris. Maybe their products will look like new even after years of heavy use?! Would love to find out. Or rather I can’t see the appeal in comparison to the price which unfortunately does matter to me. I tried a variety if their line-up when I last visited Japan but I can’t really see the huge appeal. You can think what you want about the pretty high-class and high-price Japanese brand but some of their releases are on point. Under his imprint Fragment Design (and I still need to buy one of these gorgeous shirts with stars all over) Hiroshi Fujiwara did what he wanted to do and switched fields whenever he got tired of it.Ĭlassic Visvim bag with a Fragment Design re-touch. From Punk to Hip Hop to functional clothing and design. Looking through the pictures of this marvelous book by Rizzoli (which was delayed quite a bit after announcement) you quickly notice that there are many different projects and styles to be explored. Check the book Atelier by Nigo if you’re interested to see how Nigo lives and works nowadays.Īs Japanese learners we can easily see that Nigo means number, a name that’s still attached to him since his early days with Fujiwara. Especially in his late days when he left the Hip Hop attitude behind and began to explore a more sartorial look. And you can easily sense the influence Fujiwara had on his style. Nigo, the founder of A bathing ape once worked as an assistant for him. Hiroshi Fujiwara is one of the very first persons to stand out in Japanese fashion and may even be called the one of the founders. You exactly know who’s doing the designs, or at least the person who did them in the beginning. You can easily identify with the people behind each company. And that’s basically the premise why I find Japanese brands from this period so appealing. The Harajuku fashion movement back in the early 90s consists of various charming characters who all formed their brands with personality.
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